Author: The Strategic Coach Team
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Tip Of The Week: What’s An Intellectual Capital Company?
If you’ve got a breakthrough idea, some people will love it, some will resist it, and eventually someone will reverse-engineer it to make a cheaper copy. You can have a Value Creation Monopoly, though, if you’ve got exclusive ownership of a process rather than a product. You can sell products and services inside your process—probably…
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Quotable Coach: Releasing Inexhaustible Creativity And Growth
When you and your team members are focused on your Unique Ability®, you gain access to an inexhaustible source of creativity, drive, and growth—and there’s nothing you’d rather be doing. Contrast this with trying to explain to or motivate someone who isn’t talented at or passionate about what they do, and you’ll understand why Unique…
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Tip Of The Week: What’s Important To Your Clients?
People will gladly tell you what’s working and what’s not working about what you’re doing—if you ask! If you don’t ask, important clients and customers can drift away, carrying with them the most valuable raw material for the development of your business. We might think people don’t want to open up about themselves in a…
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Quotable Coach: Who’s The Authority In Your Field?
Nothing helps people get behind an idea more than coming up with a good name for it. You don’t even have to get there first; if you’re the one who creates a verbal bridge, a framework for thinking about something, you become the trusted go-to authority on the subject. A participant in the Strategic Coach®…
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Tip Of The Week: Package Your Clients’ Ideal Future
People do things for their reasons, not for your reasons. So instead of doing what most people do—talking about yourself or trying out random designs—try this first: Have conversations with the people you already have great relationships with. Pay attention to the words and images they use to describe their ideal future. Use this valuable…
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Quotable Coach: What You Give vs. What They Expect
You know what people notice at Strategic Coach®? The hand towels—they’re just lush. Yes, we could spend less on them, and they’re hardly our top priority, but it’s funny how one tiny little detail like this shapes people’s feelings about our business as a whole. They say, “This is a first-class experience.” What dash of…
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Tip Of The Week: Your Front Stage Experience
Let your competitors exhaust themselves trying to be everything to everyone. Let them race to the bottom in price wars. All you need to be concerned with is how to be more and more useful to the people who’ve already proven—in the form of checks—that they appreciate what you do for them. You aren’t concerned…
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Quotable Coach: Avoid “The Excellence Trap”
One of the biggest dangers for entrepreneurs is “The Excellence Trap”: Because you can do something better than others, you keep doing it, even if you don’t particularly enjoy that activity. This prevents you from doing more of what you love most, do best, and get the biggest rewards from. Unique Ability, by contrast, gives…
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Tip Of The Week: How Are You Being A Hero To Others?
Most of us were taught to work on our weaknesses, but, frankly, that’s a waste of your time and talents. You’ll make your greatest contribution and reap the biggest rewards for doing what you’re passionate about for the audience you most want to be a hero to. You’re the expert at being you — so…