Author: Dan Sullivan

  • How Do You Make 10x Growth “Normal”?

    How Do You Make 10x Growth “Normal”?

    Imagine someone from 1911 traveling along in their horseless carriage, and then suddenly they’re transported into the driver’s seat of a car going 65 miles an hour on a modern freeway. What a nightmare that would be for them — there’d be cars darting in and out of lanes and flashing signs, and they’d just…

  • Two Words That Create A Bigger Future: “Ten Times”

    I’ve been thinking about multipliers for some time now, trying to find better and better ways to communicate this idea. The trick was how to transmit the idea so that others could instantly understand it and put it to use. I could give countless examples of multipliers from history or from the remarkable things I’ve…

  • Removing The Layers Between You And Success

    There’s a universe of activity going on in the marketplace, but we have to earn a place in that universe if we want to live out there. I’ve spent my career helping individuals create all sorts of structures to make this into a comprehensible, structured, and, to a certain extent, predictable way of living one’s…

  • Why Smart Entrepreneurs Always Have A “Plan B”

    We’re not guaranteed anything. And that’s part of the wisdom of being an entrepreneur: You take advantage of your opportunities for as long as you can, but they’re on loan. They will be recalled. You’ll get a phone call, and the person on the other end will say, “Okay, you don’t get that anymore.” So…

  • Three Fundamental Decisions That Successful Entrepreneurs Make

    During this recession we’re still partially in, I got to see how far I’ve come since the 1970s. In the past three years, I’ve never felt worried or insecure for a moment. I knew that my main responsibility was just to keep everybody’s morale up. All I wanted to do was say, “Look, I’ve been…

  • Success — There’s No Alternative!

    There’s no point in being an entrepreneur and doing it half-heartedly. If you don’t go at it full-bore, you get caught between two worlds with none of the advantages of either. Back in 1978, just four years after I’d started being an entrepreneur, I went bankrupt because I just hadn’t learned enough yet to be…

  • An Organizational Model For The 21st-Century Entrepreneur

    When I started out as an entrepreneur in the 1970s, it was hard to be out there. There was no precedent for what I was doing, so a lot of people I encountered either didn’t understand it or didn’t take it seriously. Producing my own diagrams, forms, and packaging was a slow and costly process.…

  • Multipliers Aren’t Normal — But They Can Be

    If you want this year to be an exceptional one — your best year yet — you have to start by looking at your idea of what’s “normal.” Your internal sense of “normal” is likely unconscious, yet it sets your comfort levels, shapes your actions, and frames your results, so it’s a crucial concept to…

  • Successful Multipliers Slow Life Down

    Entrepreneurs who are multipliers have a sense of ease about them. You can tell that they’re winning, that the world is on their side. Their bills are paid, they have a great lifestyle, and so many things are working for them that their life becomes a kind of game they’re playing.

  • Technology: Multiplier Or Drug?

    In a world of multiplier technologies, the possibilities are endless. So how do you avoid getting caught up in the complexity of thinking about them all? And how do you choose which ones to pursue? In Strategic Coach terms, a true multiplier works as an extension of your Unique Ability — the thing you do…