Why We Love Multipliers

The word “multiplier” is powerful because it generates exciting thoughts and motivating emotions. It may be the most powerful word in the English language in terms of expanded human ambition, creativity, and productivity. To multiply something is much more powerful than just adding something. Addition is incremental and, though satisfying, is not nearly as exciting as multiplying, which is exponential.

Exponential business growth.

Suggest to anyone the possibility of multiplying their capability, influence, and results, and you will immediately have that person’s keenest interest. Show them how to do this in a simple, practical, and immediate way, and you will have their deepest emotional commitment.

And, even better, if you can show them a whole system of multipliers, in which everything they do leads to exponential growth and results, then you will have their total attention for life.

What would you do if there were two of you?

Here’s a simple test to prove my point. Have you ever wished there were two of you? I’ve never met anyone who hasn’t. And whenever I ask someone what they would do if there were two of them, the thought of what would be possible if they could double their results, productivity, and time produces extraordinarily positive and exciting images in their imaginations. Their eyes light up, they get a big smile on their face, and they immediately ask if I know how they could do this.

Now, it’s not possible (yet) to actually multiply someone physically — that is, to create exact duplicates of a person. But we have all manner of resources and tools around us in the 21st century that multiply our ability to get things done quickly and more easily.

Multiplier Teamwork

One of the more obvious multipliers is teamwork. Properly focused and aligned with each other, two people can triple the results that each of them could achieve alone. An effective team of ten can achieve 50 times more than ten individuals on their own.

But there are many other kinds of multipliers that have developed and been put to great use over the past 200 years. In this blog, I’ll talk about what these multipliers are, their implications for how we live, and how to apply multipliers in your life and business to exponentially increase your results.

My next post will focus on the evolution of a “Multiplier Mindset” in society and why it’s vitally important to be skilled at creating multipliers if you want to remain in control of your future as the world changes around you.

Tell us:

In the comments below, tell us what would you do if there were two of you?

Dan is the founder of The Strategic Coach Inc. and creator of The Strategic Coach® Program. Visionary, creative, wise, playful, and generous, he is a true champion of entrepreneurs worldwide.

8 Responses to “Why We Love Multipliers”

  1. Jim Jackson says:

    I love the idea of multiplier. I heard so many people say I wish there was one more of me but they were not willing to let go or ask for help. Looking forward to your thoughts. Where does trust play into the multiplier mindset?

  2. Dan Sullivan says:

    Generally, when it comes to trust, the issue is really a fear of giving up control. But no matter how capable someone is, one person can only do so much, and eventually, it becomes limiting. I have a belief that everyone has a Unique Ability®. This is an activity they are really great at and have a lot of passion and energy for. When you’re working in your Unique Ability, everything clicks — you get your best results with the least amount of effort. The same goes for others on your team. Trust in others is not the issue; Unique Ability is. In other words, delegate the activities that do not fall into your Unique Ability to someone else for whom they are a Unique Ability. If you follow this simple guideline, as long as the people you work with are ethical, your results will always be multiplied. Once a person experiences the power of Unique Ability Teamwork, most issues with trust disappear. Rather than looking for people they can trust, they begin looking for people and organizations with the right Unique Ability to help them grow.

  3. The idea is great .It sounds simple and the ideas of linking with other companies and industries to propel
    income .It is a multiplying thought that motivtes.The question is how do you do it?

  4. Dan Sullivan says:

    Everything relates to understanding the D.O.S. (dangers, opportunities, and strengths) issues of the other companies and creating a Unique Process that simultaneously transforms their issues as you are expanding your teamwork with them. For example, at Strategic Coach, we have created a D.O.S.-based Unique Process called the Strategic Coach Program, which enables us at any time to expand our teamwork with 3,000 other entrepreneurial companies. It may seem on the surface to be just a product, but in fact, it is a “multiplier process” that enables us to form and build marketplace relationships that are increasingly valuable to everyone involved, and relationships that, in the case of hundreds of our clients, have now lasted for more than ten years.

  5. Multiplying by teams is the most gratifying and sometimes most challenging area of my work. Bringing out someone’s Unique Ability(R) is a skill Strategic Coach has taught me and continues to reinforce. Something I’ve found helpful is to ask each team member every quarter, what their 3 most favorite things are to do and their 3 least favorite things are that they do. This builds trust and exponentially expands everyone’s capability AND fun as we find ways to get rid of the 3 at the bottom. We focus on multiplying money too, getting each dollar to do lots of jobs. This is a fabulous concept Dan, thanks for making it your blog theme!

  6. Jesse Elder says:

    Investing the time and energy to deeply understand the D.O.S. of our ideal clientele has helped our company to become the dominant player in our market by side-stepping the public perception of what our industry typically offers and instead honing in on exactly what it is that is valued (and rewarded) in the marketplace.

    In our experience, a good week of D.O.S. conversations really blows away any other marketing in terms of accurately giving us the real-time needs of our community so that we can adjust by offering a solution that is readily embraced.

    It’s so simple. Just ask the questions and be quiet. The marketplace will respond.

  7. Eddie Phoon says:

    This is why we are in business: to multiply. A few business owners I know want to just hold the bar. I am looking forward to multiplying.

  8. Toby Clement says:

    I am sold on the idea but past attempts at trying to build my team have ended up with me frustrated by the lack of common sense or attention to detail that people have provided, a lot of this comes from my control freak and perfectionist attitude but I am willing to try an improve. Its the old “progress and not perfection” again!

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