There’s a lot of talk about intelligence today. Parents worry about whether their children are going to be intelligent enough, and there’s a mania about getting them into the right schools and starting their training at the earliest possible age to improve their intelligence. Then, there’s the worry about competition, that some people are more intelligent than others.
In the early 1970s, about six months before I was to graduate from college, I was visiting a friend in Toronto and was introduced to someone that I just clicked with. This man was a creative director at Baker-Lovick, the second largest advertising agency in Canada at the time.
If you’ve decided to be an entrepreneur, that means that you’ve chosen to be responsible for your own success. You know that rewards will come to you only once you’re already creating value for customers.
You might think your personal, internal experiences in life are too subjective to be useful. But these experiences are actually the best resources you have to come up with standards of measurement to evaluate your current and prospective relationships.