There’s no point in being an entrepreneur and doing it half-heartedly. If you don’t go at it full-bore, you get caught between two worlds with none of the advantages of either. In order to be successful, you need to shift your thinking and behaviors about who you are and what your intended future will look like.
In the early 1970s, about six months before I was to graduate from college, I was visiting a friend in Toronto and was introduced to someone that I just clicked with. This man was a creative director at Baker-Lovick, the second largest advertising agency in Canada at the time.
If you’ve decided to be an entrepreneur, that means that you’ve chosen to be responsible for your own success. You know that rewards will come to you only once you’re already creating value for customers.
I’ve always been fascinated with Thomas Edison. You might think, as most people do, that it’s because he was the creator of the most important invention of the past 150 years. But, as much as I appreciate the electric light bulb, that’s not the reason.
When we think of great leadership, we often envision someone who emanates confidence and strength. There are many entrepreneurs who think this means that, to lead their companies, they must present an image of permanent self-assuredness and fearlessness.