The Multiplier Mindset® Blog

“If you can’t sell it to yourself, don’t try it on others.” — Dan Sullivan.

“If you can’t sell it to yourself, don’t try it on others.”
— Dan Sullivan.

The most important sale you have to make in your business is selling yourself on it first. Why would anyone else believe in something that doesn’t work for you?

Establish a vision that you can genuinely get behind and feel passionate about. Only then can you carry out the second two sales in your business: selling your team on the idea, then selling it to your clients and customers.

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