The Best Marketing Strategy In The World

The best marketing strategy in the world is being referable: Your best clients and customers believe in you so strongly that they feel compelled to tell other people like them how great you are. So how do you make yourself referable? Whatever your business specializes...

Quotable Coach: Where Changemakers Come From

Many of the entrepreneurs in the Strategic Coach Program take the extra time, money, and abilities they’ve created in the Program and reinvest it into their community or in global causes that are important to them. Instead of standing by and thinking “someone should...

Quotable Coach: The Market Wants Simplifiers

Life in the 21st century is complicated. The great freedom of our age is “disintermediation” – not having large institutions standing between us and the world anymore – but this also makes the world a more confusing place. If you can bring simplicity to some aspect of...

Three Tips For Dealing With Messes

As the head of an entrepreneurial organization, you attract lots of attention. Many people need your input, your direction, and your time, which might make you feel like you’re being pulled in several directions at once, keeping you from getting focused. You might...