Growth

What Is Rugged Individualism? And Why You Might Be Guilty Of it

What Is Rugged Individualism? And Why You Might Be Guilty Of it

Choosing to become an entrepreneur (and assuming all the risk this entails) requires a certain do-it-yourself spirit, or “rugged individualism.” You’re confident about what you have to offer, whether that’s a product, service, or other commodity, and you believe you’re capable enough to get it into the marketplace. You also accept that, in the absence of a traditional work structure, you’ll have to do everything yourself.