How Do You Deliver Your “Why?”

“People don’t buy what you do; they buy why you do it.” – Simon Sinek I sat in on a Strategic Coach Program workshop recently where Dan shared a brilliant TED talk by Simon Sinek called “How Great Leaders Inspire Action.” The crux of his argument is that people in...

Tip Of The Week: Your Front Stage Experience

Let your competitors exhaust themselves trying to be everything to everyone. Let them race to the bottom in price wars. All you need to be concerned with is how to be more and more useful to the people who’ve already proven—in the form of checks—that they appreciate...

Quotable Coach: Avoid “The Excellence Trap”

One of the biggest dangers for entrepreneurs is “The Excellence Trap”: Because you can do something better than others, you keep doing it, even if you don’t particularly enjoy that activity. This prevents you from doing more of what you love most, do best, and get the...