Month: January 2015
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Goal-Setting Idea: Do More Of What Works
If you’re looking at your goals for this year – or even next week – consider simply doing more of what works. How do you identify “what works” so you can do more of it? You can begin by thinking in terms of productivity and leverage: Productivity is achieving the greatest results in the shortest…
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When Your Time And Effort Aren’t Enough
Sometimes you work really hard on a project with your entrepreneur, put in lots of time and effort, but it still doesn’t work out. For whatever reason, it failed. Your entrepreneur is upset because you didn’t get the result. “Yes,” you say, “but we worked late! We worked weekends!” But to your entrepreneur, that doesn’t…
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Beyond The Horizon
It’s great to have ideals, in fact, they’re necessary, but they can also do some very real damage to our psyches—and, as a result, our confidence.
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The Best Marketing Strategy In The World
The best marketing strategy in the world is being referable: Your best clients and customers believe in you so strongly that they feel compelled to tell other people like them how great you are. So how do you make yourself referable? Whatever your business specializes in, referability always comes down to four basic habits: Show…