The Multiplier Mindset®

Why A 10x Goal Is Smarter—And Easier—Than A 2x Goal

We’ve always been in the business of multiplying growth. In the beginning, we encouraged entrepreneurs to double their income and their free time. But years ago, I realized that double just isn’t enough.

To make real change in your business and your life, you have to go for 10x.

Working harder and longer doesn’t work.

While at first, aiming for 10x growth rather than 2x growth seems like it would be much more work, the truth is that it’s actually easier. This is because it requires real change and transformation, not just more of what you’re doing now.

It’s just not possible to work 10x harder and 10x longer to achieve 10x growth. There aren’t enough hours in the day to go about it this way. You could work twice as hard and twice as long to achieve 2x growth, but that’s a small payoff for that much effort.

You would also be doing the same thing you’re doing now with no real change in your life and business. And while you might double your income by going about things in this way, you certainly wouldn’t be doubling your free time or your enjoyment of your work.

2x is not enough change.

This is because going 2x is not enough growth or enough of an incentive to really make a difference in your life. With 2x growth, an increase in income means an increase in time and effort. You’d be working longer and harder, but not smarter.

10x growth, on the other hand, requires working less than you are now. It requires real change in the way you operate. It means a total transformation of how you run your business in order to include more teamwork and more delegation so that you’re personally freed up to focus on what you do best: innovating and providing the vision for your company.

When you’re freed up from the tasks and activities that simply use up your time but don’t give you energy, and your team takes over all the day-to-day tasks that keep the business running and bringing in predictable cash flow, you’re able to concentrate on improvements to your company and creating greater value for your clients and customers. You’re able to focus on the innovations that will be game changers in your business and industry. This is how real growth happens.

To make real change in your business and your life, you have to go for 10x. Click To Tweet

You’ve done it before.

Even though the idea of 10x growth might seem too difficult or even impossible, it’s important to look back and realize that you’ve done it already. Simply look back to a time when your business was only one-tenth where it is now. You were able to grow your business 10x to where it is today, and your current level of growth feels normal. Once you reach that next level of growth, it, too, will feel normal.

Knowing you’ve gone 10x before gives you the confidence to do it again. It’s not impossible—you’ve done it. Show your team how you’ve gone from one-tenth of your business in your past to your current levels to get their buy-in for joining you in pursuing your new 10x goal. Those team members who are keen to multiply their growth and their contribution to the company will be eager to join you. Those who aren’t will leave. Either way, this is a win for you. You’ll have the right team on board.

10x growth is not impossible. It’s not an unreachable ideal. You’ve done it before, and you can do it again. Not only that, but to keep up in today’s constantly evolving and advancing society, 10x is a necessity. But don’t simply push yourself and your team to work more. Going 10x requires greater capabilities, confidence, teamwork, and vision. It means being smarter and more strategic. It means aiming not just for 10x greater income, but 10x greater freedom, as well.

Buy the book “The 10x Mind Expander” now.YOU CAN GROW 10x


From entrepreneurial expert, Dan Sullivan, find out how you can make exponential growth your new normal.

GROW 10x »

Dan is the founder of The Strategic Coach Inc. and creator of The Strategic Coach® Program. Visionary, creative, wise, playful, and generous, he is a true champion of entrepreneurs worldwide.